Green Tea Breaks Into the America's Mainstream!
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Green tea, sipped by the Japanese and Chinese for countless generation, has finally broken through the American mainstream. A product that was once only found in Asian specialty health and foods shops, has penetrated the mass market and can now be found in many groceries, convenience stores and even gourmet food chains.
Due to the widely-talked about health benefits of green tea, the beverage has now become ubiquitous. The numbers bear that out. The size of the green tea segment of the American tea market expanded by 37% between 1997 and 2002, according to AC Nielsen. Green tea sales were about $625 million, or 12.5%, of the US$5.5 billion in total tea sales for 2003, according to market research publisher Packaged Facts. |
And if more news about the health benefits of green tea continue to pour in, this growth will not likely decelerate in the near future.
While government researchers haven't confirmed all of the health benefits of green tea, some reports from reputable sources have come out with conclusions that indeed, this beverage is rich in anti-oxidant healing properties. An American Institute for Cancer Research-funded report claimed for example that green tea contained a substance called EGCG, that may "short-circuit" the development of cancer.
A lot of Americans are in fact on the lookout for just such health benefits. With all the environmental and dietary factors that permeate everyday life in American society, many citizens are looking for a sort of "magic pill" that could clear away many of the disease-bearing substances encountered in everyday living. And it seems green tea is largely seen as that "magic pill".
So if anything, green tea is expected to penetrate deeper into American society's consciousness in the months and years to come. It might not be far-fetched to imagine a time when young Americans in their lunch breaks hold designer green tea beverage instead of Cokes and Pepsis. |
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Green Tea Benefits Trivia:
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EGCG or epigallocatechin gallate is the most abundant antioxidant catechin in green tea. It is found in high amounts in this beverage as the green tea leaves undergo very minimal amounts of oxidation. EGCG in green tea has exceptional anti-inflammatory and immune strengthening properties. Read more about EGCG here. Green tea is often classified as one of the so-called 'superfoods' due to its wealth of health-boosting components that may help fight a wide array of ailments and diseases. 'Superfood' is the term used to describe foods with high antioxidant and phytonutrient content. Go here to find a list of 'superfoods'. Vitamin C is said to help the body absorb more of the antioxidant content of green tea. New studies have shown that taking citrus juices, like those of oranges and lemons, along with green tea enable more of the tea's antioxidants to remain after the digestion process is completed. Read more about Vitamin C here. Antioxidants in green tea help fight the ravages of free radicals that are seen as the source of many of today's debilitating diseases. Did you know that aside from the catechins that are so abundant in green tea, there are many other types of antioxidants? Discover them all here. Green tea is said to help in lowering calories and fighting fat. This seeming ability to aid in weight loss is attributed to the polyphenols found in the beverage. Read more about green tea's fat-fighting abilities here. The Japanese and the people from the Meditteranean have some of the world's longest life expectancy rates. And while the Japanese look to green tea as their favorite after-meal drink, the Mediterranean peoples love to have red wine after their meals. Green tea and red wine? Could any two beverages be any more different? Discover what makes red wine a healthy drink when taken in moderation here. The quality of the water used to brew the tea is very important. It is believed that the water used must be free of contaminants and contain enough oxygen to enhance the natural flavor of the tea. Teas made with pure water yield a crisp flavor and a clear brew that is aesthetically pleasant. Learn more about the health benefits of water here.
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